When it comes to atypical, insightful management advice, I typically turn to Jim Collins. But for a marketing guy, what Seth Godin serves up is crystal clear. In an information economy and especially in a creative industry, is there possibly a more important asset than our people?

“As soon as management starts conflating people with tasks, they’ve  guaranteed that the organization is going to get stuck. Probably soon. A better plan: rotate your people and continually reward and promote and challenge them. Make a big deal when someone makes the case for shutting down her task. Make it really clear through your actions that tasks come and go, but good people stay.”