We’ve seen a lot of well-intentioned but, shall we say, poorly executed blogs out there. Just because you and your organization decide to begin blogging doesn’t necessarily mean you’re doing it well. While there are general rules on what makes a good blog, here are a few tips from Blogging for Business on what NOT to do with your blog:

1) Don’t stay on topic!

2) Be insular.

3) Write like traditional writing, not speaking.

4) Don’t let us know who you are!

5) Lots of colors, dozens of fonts, flashing lights, autoplay audio.

They elaborate quite a bit on each point on their entertaining and educational post. Read the rest here.