What happned to John Jantsch? His Blogging Business site has really laid out some great tips for small business online marketing, but he hasn’t posted since October of last year. I hope he’ll get back to it, because a great deal of his writing speaks directly to small businesses trying to get a marketing boost online.

For example, last September his post on Ezines, Email, Blogs or RSS clearly lays out the small business marketers delima - should I have an e-newsletter, or a blog? Unfortunately for the time-crunched, the answer is both. The point is not whether you are "blogging" but what your content says about your company and your services.

To me, it all comes back to the target audience. Everything in your marketing plan needs to be geared around the audience - from their media consumption preferences to the messages they’re most open to accepting. So whether you blog, or publish a newsletter, or just put press releases on your website, what you ultimately want to do is reach your audience, and as Mr. Jantsch has pointed out in the past, that’s how you create momentum.