Writing - whether it be for a proposal, press release, or personal note - is a crucial part of your day-to-day business. So, as PR maestro Shel Holtz writes, don’t forget to proactively think about the style and voice of your writing. Whether your writing is conversational, poetic, youthful, or "official" just take a minute to think about it before putting pen to pad. Especially for small firms, your writing can shape your brand just as strongly as any visual. It’s important to the experience that is your organization.