Politics and brainwaves
September 10th, 2007We have so many political clients, that I couldn’t help but post this rather unusual tidbit.
Politics may not take a brain surgeon, but analyzing why people are conservative or liberal takes neuroscience.
According to a study released Sunday that actually compared the brainwaves of conservatives and liberals, “Conservatives tend to crave order and structure in their lives, and are more consistent in the way they make decisions. Liberals, by contrast, show a higher tolerance for ambiguity and complexity, and adapt more easily to unexpected circumstances.”
The study goes on to suggest that:
“Whether that is good or bad, of course, depends on one’s perspective: one could interpret the results to mean that liberals are nimble-minded and conservatives rigid and stubborn.
“Or one could, with equal justice, conclude that wishy-washy liberals don’t stick to their guns, while conservatives and steadfast and loyal.”



