If your target audience is young, rich, and well educated, you need to advertise where they are watching TV online. According to Nielsen Analytics:

“Gerbrandt’s report states that Americans with access to broadband video are younger, richer and more educated than the rest of the public.

“Of all U.S. adults, almost a quarter (24 percent) have a college degree or greater. But the number increases to 35 percent among adults with broadband Internet access at home. And while only 17 percent of American consumers have an annual household income of $100,000 or more, that wealthy contingent accounts for fully 28 percent of those with broadband connectivity.

“They’re young, too. The 18-to-34 demographic represents 34 percent of those with broadband connectivity in their households, and the 35-to-54 demographic makes up 45 percent of those with home broadband access.”

The work we have done with online video has been incredibly exciting. It’s a new frontier for both audience and advertising. Those willing to take the leap will reap the benefits.