But is that what we see on a day-to-day basis? A lot of our clients are small professional firms, and to a tee they hand over the website to – the office manager. It’s too easy to push it off as an expense more than an opportunity.

So in a more complex manner, my question is: What is the ideal scenario for managing a corporate online presence? Developers know the web, but may not know marketing. Marketers know the mix, but maybe not technology. When we look at the options available, it really begs for interdiciplinary training, don’t you think?

Totally agree that mkt, pr, it, etc have to work together. It’s dangerous to have one leading too much. But each has their role.

To you reaction about my point of the online experience not being about sales — you said that fundamentally means it’s not a marketing function. Even though it’s counter-intutive to most of the world – -I don’t like to lump “sales” and “marketing” in the same package. Sure, they’re extremely close cousins, but not necessarily the same. I’ve always said that marketing creates the sales opportunity.

But here’s the simple answer to who owns online — it ain’t the company – it’s the users!

Nice to have met you. — Chris