This morning the New York Times published a full-on editorial about blogs, based on Technorati’s report “State of the Blogsphere” that came out earlier this week. This is interesting, especially in light of falling newspaper circulation, as noted in Denver this week.

The implication, as MicroPersuation’s Steve Rubel indicates, is to step up and know how to use them strategically. That’s why Flat Creek has taken interactive marketing seriously - as traditional advertising and PR channels become more fragmented and cost prohibitive for small businesses, online channels offer a new opportunity to reach targeted audiences more effectively. A strategic online marketing plan that includes search engine marketing, a monthly e-newsletter, and a regularly updated blog can bring direct benefits to your organization. Contact us to talk about bringing blogs into your marketing mix.