While I haven’t had a chance to read it yet, WebTrends gave me a copy of Call To Action: Secret Formulas to Improve Online Results at a seminar in April. Little did I know until just now, but apparently a lot of other people either got the book or are buying the book. According to this article by ClickZ News, in the three weeks since it was released, Call To Action has made its way onto the New York Times, USA Today, The Wall Street Journal and Amazon.com bestseller lists.

What makes this so amazing is that the authors used no traditional advertising for their initial launch, only a good strategy to build online buzz. Word of Mouth (WOM) marketing has become increasingly sophisticated over the last few years with the advent of blogs as mass media and other online message boards. Right now, we’re putting together a few online WOM campaigns for our clients. Let me know if you’d like to talk about one for your company. In the meantime, I’m going to get started on this book…