Just to reiterate the point from my post a moment ago, Steve Rubel yesterday linked to Technorati’s “state of the blogosphere” analysis, with the obvious implication that having a blog is not enough. Core marketing principles, once again, are core.

According to Technorati, 13.7 million bloggers are still posting three months after launch. So much for staying power. Not only that, but Technorati is now tracking nearly 50,000 blog posts per hour. While early adopters could gain traffic simply by posting new content, that’s way too much volume today to expect that diligent posting will lead to an audience.

So, ironically, we come back to core marketing principles, regardless of the tactical application. Regardless of the medium — be it blogs, podcasts, newsletters, etc — small business marketers still need to think creatively about how to reach their target audiences. Probably these tools are a good way to do that, but it still comes down to proactive outreach with relevant services (and content).