McKinsey Quarterly has published a terrific survey of companies around the globe and how they are using digital marketing.

“A McKinsey survey of marketing executives from around the world shows that in marketing, things are starting to change: companies are moving online across the spectrum of marketing activities, from building awareness to after-sales service, and they see online tools as an important and effective component of their marketing strategies.”

Read the article here (registration requred). We’ll have more insights based on their survey results and our own experiences soon, but suffice it to say, digital marketing has come of age as an important strategy, it’s just a matter of keeping professionals up-to-date on the changes.