With the bounty of e-newsletters that fill our inboxes every day, it’s easy to overlook them. It’s also easy to hate them. But rarely do we take the time to forward them to clients or friends who may be interested in the topic presented. Before forwarding, however, take a moment to delete the unsubscribe link from the bottom. We’ve seen all too many clients of our own who have lost valuable subscribers after the subscriber forwarded their e-mail on to someone else, only to have that person click the Unsubscribe link.

So while it’s a great practice to forward e-newsletters just to let people know you are thinking about them, be sure they don’t get the chance to cut you off from those subscriptions you do enjoy.