Planning a major seminar or conference can be tricky, but amid all of the checklists and site visits, you shouldn’t neglect how your event can be a marketing opportunity outside of those people actually in the room. Sure, you’ll send out a press release and put it on the association’s event calendar, but have you thought about actually inviting media?

To take it one step further, Steve Rubel who writes a blog called Micro Persuation, had a post recently encouraging conference planners to invite bloggers. While you may still be grappling with the whole blog thing, it’s a great idea that gets you free publicity, and adds credibility to the blogger’s reporting. Just make sure that you have a good Internet connection (wireless preferred) and a spot where they can plug in a laptop at the seminars. Giving them a media event badge can be an added bonus.

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