Break out the WiFi
February 28th, 2007New statistics from The Pew Internet & American Life Project, as reported by ClickZ Stats, indictate that Internet users who connect wirelessly are prone to “exhibit deeper engagement online” and are often more willing to blur the lines between their work and personal lives.
Now, while I’m rarely an advocate for the 24-hour work day, as organizations integrate technology to become more lean yet capable, looking at WiFi strategically is important. Whether it is installed at the office, the coffee shop downstairs, or the rooftop deck, access to wireless Internet (as well as the laptops/ PDAs to access it) can bring profound culture change to an organization, making the staff more creative and energetic about their work.
To take it one step further, new wireless WAN offerings from Verizon and other carriers gives your team the freedom to work not just at their desk or at a small WiFi hotspot but also wherever they can get a cell signal.
Freedom from the office, or just chained to it? That’s a decision for you to make. We’d err on the side of providing access, then empowering our employees to shut it off when they need to draw that line.



