On Monday (11/5/07) the Rocky Mountain News ran a story that announced the declining subscription numbers of their paper, as well as sister publication, the Denver Post.

This is further evidence of shifting trends in communications. Print subscriptions are declining, while internet usage and broadband subscriptions are on the rise. These rising numbers have important meaning to communicators who want to reach the masses with their message.

Attention has to be paid to digital communication. Take advantage of this digital rise by incorporating a blog or RSS feed into your website. People want to be communicated with when it is convenient for them, and tools like blog readers allow them to do that. In our world, news presses only run once a day, but the internet is always on. Stay ahead of the game and take advantage of digital communication.