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Who owns online?

Those of us in marketing communications hate to see a perfectly good organization hand over their website to IT. It’s clearly a recipie for disaster. But, what if they hand it over to marketing? Who owns it – marketing proper or PR specifically? Should IT...

Breaking News! Content is king!

Of course that’s not breaking news. But what is exciting is how that online content has evolved from the product of professional writers to semi-pro bloggers/ vidcasters. In this process, an interesting question arises: If content is king, then whose content...