<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Notes from Flat Creek &#187; Strategy</title>
	<atom:link href="http://blog.fcreek.com/category/strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.fcreek.com</link>
	<description>A blog from Flat Creek :: Technology &#124; Strategy &#124; Marketing with the latest trends and technology for professional service firms.</description>
	<lastBuildDate>Tue, 10 Nov 2009 14:50:06 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>&#8216;Ups and downs of a digital-age campaign&#8217;</title>
		<link>http://blog.fcreek.com/public-relations/ups-and-downs-of-a-digital-age-campaign/</link>
		<comments>http://blog.fcreek.com/public-relations/ups-and-downs-of-a-digital-age-campaign/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 19:36:27 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/?p=203</guid>
		<description><![CDATA[In The Boston Globe, a former Romney communications advisor lements the decline of traditional media and pleads with online media to more closely adhere to a journalistic &#8220;code of ethics.&#8221;
&#8220;Where are the online gatekeepers? Gatekeeping is the most important function for the offline media. Editors decide which stories get published. They make sure rumors aren&#8217;t [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/public-relations/ups-and-downs-of-a-digital-age-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AARP focuses online &#8211; any questions?</title>
		<link>http://blog.fcreek.com/interactive/aarp-focuses-online-any-questions/</link>
		<comments>http://blog.fcreek.com/interactive/aarp-focuses-online-any-questions/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 18:56:09 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/?p=202</guid>
		<description><![CDATA[There are a lot of naysayers out there who don&#8217;t think it makes sense to use new media when you are targeting an older audience (ahem, campaign folk &#8211; I&#8217;m talking to you).
Well, the AARP might make us think again.
Few to none have been better at marketing to a senior (or as my mother would [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/interactive/aarp-focuses-online-any-questions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search &amp; Aggregation &#8211; evolving trends</title>
		<link>http://blog.fcreek.com/interactive/search-aggregation-evolving-trends/</link>
		<comments>http://blog.fcreek.com/interactive/search-aggregation-evolving-trends/#comments</comments>
		<pubDate>Wed, 28 May 2008 15:43:37 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Politics and Policy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[web3.0]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/?p=189</guid>
		<description><![CDATA[
Just catching up on news feeds and came across a great post by Seth Godin about the &#8220;Nearly infinite&#8221; options online.
&#8220;&#8230;infinite is everywhere.
&#8220;There&#8217;s an infinite number of books at Barnes and Noble&#8230;
&#8220;There&#8217;s certainly, for all intents and purposes, an infinite number of web pages. And even Facebook, just a small subset of the web, has [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/interactive/search-aggregation-evolving-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefits of Digital</title>
		<link>http://blog.fcreek.com/interactive/benefits-of-digital/</link>
		<comments>http://blog.fcreek.com/interactive/benefits-of-digital/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 21:13:36 +0000</pubDate>
		<dc:creator>Blake Parsons</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/interactive/benefits-of-digital/</guid>
		<description><![CDATA[In the past few months, Notes from Flat Creek has emphasized the need to recognize the growth in digital communication, and work to incorporate it into your communication strategy. But what are the benefits of digital communication? Why should you put your valuable resources into digital communication? The answer is: because that is the direction [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/interactive/benefits-of-digital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Passes TV</title>
		<link>http://blog.fcreek.com/strategy/internet-passes-tv/</link>
		<comments>http://blog.fcreek.com/strategy/internet-passes-tv/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 19:29:43 +0000</pubDate>
		<dc:creator>Blake Parsons</dc:creator>
				<category><![CDATA[Politics and Policy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/strategy/internet-passes-tv/</guid>
		<description><![CDATA[If you need advanced notice that the internet&#8217;s importance will continue to grow in campaigning, here it is. AdAge, the well-known magazine that reports analysis of marketing and media, completed a study that found the internet has passed TV as an information source for voters under 30.
While many political strategists dismiss youth vote trends, due [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/strategy/internet-passes-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The best campaign tool yet</title>
		<link>http://blog.fcreek.com/interactive/the-best-campaign-tool-yet/</link>
		<comments>http://blog.fcreek.com/interactive/the-best-campaign-tool-yet/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 17:39:56 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Politics and Policy]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/interactive/the-best-campaign-tool-yet/</guid>
		<description><![CDATA[The Washington Post today has an article on the impact of the Internet on the 2008 presidential campaign. In short: for good and bad, it is having a huge impact.
In many ways, the Web is more effective than television advertising and direct mail, the traditional methods campaigns and independent groups have used to try to [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/interactive/the-best-campaign-tool-yet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tidbit: It&#8217;s the people, stupid.</title>
		<link>http://blog.fcreek.com/strategy/tidbit-its-the-people-stupid/</link>
		<comments>http://blog.fcreek.com/strategy/tidbit-its-the-people-stupid/#comments</comments>
		<pubDate>Sun, 28 Oct 2007 20:01:42 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/strategy/tidbit-its-the-people-stupid/</guid>
		<description><![CDATA[When it comes to atypical, insightful management advice, I typically turn to Jim Collins. But for a marketing guy, what Seth Godin serves up is crystal clear. In an information economy and especially in a creative industry, is there possibly a more important asset than our people?
&#8220;As soon as management starts conflating people with tasks, they&#8217;ve  guaranteed [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/strategy/tidbit-its-the-people-stupid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR and Social Networks</title>
		<link>http://blog.fcreek.com/public-relations/pr-and-social-networks/</link>
		<comments>http://blog.fcreek.com/public-relations/pr-and-social-networks/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 15:00:34 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/public-relations/pr-and-social-networks/</guid>
		<description><![CDATA[Raise your hand if you have a Facebook and/or MySpace profile. Anyone here on LinkedIn? Have you ever commented on a blog?
If so, you&#8217;re part of a changing dynamic in how we communicate that very few PR professionals understand. At Flat Creek, we work to integrate communications messages across various channels, insisting that our clients [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/public-relations/pr-and-social-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Senator drafts legislation via Internet</title>
		<link>http://blog.fcreek.com/interactive/senator-drafts-legislation-via-internet/</link>
		<comments>http://blog.fcreek.com/interactive/senator-drafts-legislation-via-internet/#comments</comments>
		<pubDate>Fri, 05 Oct 2007 16:43:24 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Politics and Policy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/interactive/senator-drafts-legislation-via-internet/</guid>
		<description><![CDATA[National Journal has a great article today about a new process for drafting legislation:
&#8220;The standard method for writing a bill would have had [Sen. Richard Durbin, D-Ill.] and his aides calling in consumer groups, telecommunications lobbyists, and technology experts to hash out the details. Instead, Durbin reached out to the editors of two online political [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/interactive/senator-drafts-legislation-via-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The elite organization</title>
		<link>http://blog.fcreek.com/strategy/the-elite-organization/</link>
		<comments>http://blog.fcreek.com/strategy/the-elite-organization/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 14:51:30 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/strategy/the-elite-organization/</guid>
		<description><![CDATA[Members of the 31st Marine Expeditionary Unit (MEU) originally uploaded by  zerohour1971
You hear a lot of politicians tell us the way to win the War on Terror is to just increase the size of our military&#8217;s special forces and then turn them loose on the terrorists. That&#8217;s nonsense.
Special forces are an elite group because [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/strategy/the-elite-organization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who owns online?</title>
		<link>http://blog.fcreek.com/marketing/who-owns-online/</link>
		<comments>http://blog.fcreek.com/marketing/who-owns-online/#comments</comments>
		<pubDate>Sun, 19 Aug 2007 20:50:25 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/who-owns-online/</guid>
		<description><![CDATA[Those of us in marketing communications hate to see a perfectly good organization hand over their website to IT. It&#8217;s clearly a recipie for disaster.
But, what if they hand it over to marketing? Who owns it &#8211; marketing proper or PR specifically? Should IT still have a voice in this conversation?
Fundamentally, as far as we&#8217;ve [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/who-owns-online/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Coming Up Next &#8211; Online.</title>
		<link>http://blog.fcreek.com/marketing/coming-up-next-online/</link>
		<comments>http://blog.fcreek.com/marketing/coming-up-next-online/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 04:27:14 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/coming-up-next-online/</guid>
		<description><![CDATA[Professionals and prognosticators are always trying to predict the future. What&#8217;s next for stocks, fashion, the Web, etc. For online professionals, the question is more narrow. Who will be the next Google? What will be the next trend to take the Internet by storm?
I have no crystal ball, but in keeping with Flat Creek&#8217;s perspective [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/coming-up-next-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More on the media evolution</title>
		<link>http://blog.fcreek.com/public-relations/more-on-the-media-evolution/</link>
		<comments>http://blog.fcreek.com/public-relations/more-on-the-media-evolution/#comments</comments>
		<pubDate>Thu, 31 May 2007 14:23:01 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/public-relations/more-on-the-media-evolution/</guid>
		<description><![CDATA[Following up on my post from yesterday about the evolution of content online, here&#8217;s a quote from Associated Press CEO Tom Curley during his speech at the Seoul Digital Forum Thursday:
&#8220;As we consider the digital future though, let&#8217;s be very clear about one thing: Technology may change how journalists work, but it has never changed [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/public-relations/more-on-the-media-evolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking News! Content is king!</title>
		<link>http://blog.fcreek.com/public-relations/breaking-news-content-is-king/</link>
		<comments>http://blog.fcreek.com/public-relations/breaking-news-content-is-king/#comments</comments>
		<pubDate>Wed, 30 May 2007 23:37:17 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/public-relations/breaking-news-content-is-king/</guid>
		<description><![CDATA[Of course that&#8217;s not breaking news. But what is exciting is how that online content has evolved from the product of professional writers to semi-pro bloggers/ vidcasters. In this process, an interesting question arises: If content is king, then whose content wins &#8211; the professionals or the passionate?
Professional journalists bring style and discipline while the citizen [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/public-relations/breaking-news-content-is-king/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Priorities 2.0</title>
		<link>http://blog.fcreek.com/marketing/pr-priorities-20/</link>
		<comments>http://blog.fcreek.com/marketing/pr-priorities-20/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 14:29:16 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/pr-priorities-20/</guid>
		<description><![CDATA[Communications professionals tend to spend more time with print reporters than journalists from any other medium. It&#8217;s time we challenged that notion.
Granted, PR flacks have chuckled to themselves over the last several years as traditional newspaper empires have wasted away under the pressure from online media. But what they haven&#8217;t done is change their daily [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/pr-priorities-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Battle or Beautiful?</title>
		<link>http://blog.fcreek.com/strategy/battle-or-beautiful/</link>
		<comments>http://blog.fcreek.com/strategy/battle-or-beautiful/#comments</comments>
		<pubDate>Mon, 19 Mar 2007 15:14:21 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/strategy/battle-or-beautiful/</guid>
		<description><![CDATA[Do you look at technology vs. strategy or technology &#38; strategy? As this article points out, the difference can be as real as you vs. growth or you &#38; growth:
As a business owner you&#8217;re constantly planning for the future. You focus on company growth by offering new products and services, adding staff, or expanding into [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/strategy/battle-or-beautiful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Fundraising Study</title>
		<link>http://blog.fcreek.com/marketing/online-fundraising-study/</link>
		<comments>http://blog.fcreek.com/marketing/online-fundraising-study/#comments</comments>
		<pubDate>Sun, 18 Mar 2007 18:00:24 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politics and Policy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/interactive/online-fundraising-study/</guid>
		<description><![CDATA[A new study indicates that more and more people are donating to political causes online. For political junkies, this is really exciting as it opens the door to new donors.
The George Washington University Institute for Politics, Democracy and the Internet along with the Campaign Finance Institute found that a quarter of donations to Republicans and [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/online-fundraising-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Take the time</title>
		<link>http://blog.fcreek.com/marketing/take-the-time/</link>
		<comments>http://blog.fcreek.com/marketing/take-the-time/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 15:25:42 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/take-the-time/</guid>
		<description><![CDATA[There&#8217;s a great song by the Freddy Jones Band called &#8216;Take the Time&#8217; that should be the theme song for every professional. Even those of us who manage to cobble together a strategic plan/ marketing plan tend to throw it out the window just as soon client business gets the better of us. Not that [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/take-the-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Interactive Firm Concept</title>
		<link>http://blog.fcreek.com/interactive/the-interactive-firm-concept/</link>
		<comments>http://blog.fcreek.com/interactive/the-interactive-firm-concept/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 17:07:28 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/interactive/the-interactive-firm-concept/</guid>
		<description><![CDATA[We have always looked for ways to build interactive projects that are more in tune with business goals. But at some point, business goals need to look for ways to better integrate online activities. Toward that end, we developed the concept of The Interactive Firm. It&#8217;s nothing fancy, just a look at how, in an [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/interactive/the-interactive-firm-concept/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Back to Basics</title>
		<link>http://blog.fcreek.com/marketing/back-to-basics/</link>
		<comments>http://blog.fcreek.com/marketing/back-to-basics/#comments</comments>
		<pubDate>Mon, 03 Apr 2006 18:48:53 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Biz Tips]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=102</guid>
		<description><![CDATA[Any other &#8220;Grey&#8217;s Anatomy&#8221; fans out there? Eh, either way, if you watched last night&#8217;s episode, Chief Webber destroys Christina in their surgery competition, and he does so with his eyes closed. His trick? &#8220;It&#8217;s all about the basics&#8221; he tells Dr. Yang. She later used that advice to, well, you will just have to [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/back-to-basics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
