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	<title>Notes from Flat Creek &#187; Public Relations</title>
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	<link>http://blog.fcreek.com</link>
	<description>A blog from Flat Creek :: Technology &#124; Strategy &#124; Marketing with the latest trends and technology for professional service firms.</description>
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		<title>&#8216;Ups and downs of a digital-age campaign&#8217;</title>
		<link>http://blog.fcreek.com/public-relations/ups-and-downs-of-a-digital-age-campaign/</link>
		<comments>http://blog.fcreek.com/public-relations/ups-and-downs-of-a-digital-age-campaign/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 19:36:27 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/?p=203</guid>
		<description><![CDATA[In The Boston Globe, a former Romney communications advisor lements the decline of traditional media and pleads with online media to more closely adhere to a journalistic &#8220;code of ethics.&#8221;
&#8220;Where are the online gatekeepers? Gatekeeping is the most important function for the offline media. Editors decide which stories get published. They make sure rumors aren&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR and Social Networks</title>
		<link>http://blog.fcreek.com/public-relations/pr-and-social-networks/</link>
		<comments>http://blog.fcreek.com/public-relations/pr-and-social-networks/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 15:00:34 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Raise your hand if you have a Facebook and/or MySpace profile. Anyone here on LinkedIn? Have you ever commented on a blog?
If so, you&#8217;re part of a changing dynamic in how we communicate that very few PR professionals understand. At Flat Creek, we work to integrate communications messages across various channels, insisting that our clients [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New energy for citizen journalists</title>
		<link>http://blog.fcreek.com/public-relations/new-energy-for-citizen-journalists/</link>
		<comments>http://blog.fcreek.com/public-relations/new-energy-for-citizen-journalists/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 03:20:48 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/public-relations/new-energy-for-citizen-journalists/</guid>
		<description><![CDATA[If your organization still believes that the only way to reach mass audiences is through traditional, mainstream media, then think again. Citizen journalists &#8211; those scrappy individualists who contribute articles, camera phone pictures, and new ideas to their community &#8211; are more than a trend. They are an evolution of the media landscape.
And just to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who owns online?</title>
		<link>http://blog.fcreek.com/marketing/who-owns-online/</link>
		<comments>http://blog.fcreek.com/marketing/who-owns-online/#comments</comments>
		<pubDate>Sun, 19 Aug 2007 20:50:25 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/who-owns-online/</guid>
		<description><![CDATA[Those of us in marketing communications hate to see a perfectly good organization hand over their website to IT. It&#8217;s clearly a recipie for disaster.
But, what if they hand it over to marketing? Who owns it &#8211; marketing proper or PR specifically? Should IT still have a voice in this conversation?
Fundamentally, as far as we&#8217;ve [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>We like content</title>
		<link>http://blog.fcreek.com/public-relations/we-like-content/</link>
		<comments>http://blog.fcreek.com/public-relations/we-like-content/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 16:16:45 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[It appears that we, as web surfers, like content. That&#8217;s essentially what a new Neilsen/NetRatings study has to say:
Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association on Monday.
We&#8217;ve written [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>More on the media evolution</title>
		<link>http://blog.fcreek.com/public-relations/more-on-the-media-evolution/</link>
		<comments>http://blog.fcreek.com/public-relations/more-on-the-media-evolution/#comments</comments>
		<pubDate>Thu, 31 May 2007 14:23:01 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/public-relations/more-on-the-media-evolution/</guid>
		<description><![CDATA[Following up on my post from yesterday about the evolution of content online, here&#8217;s a quote from Associated Press CEO Tom Curley during his speech at the Seoul Digital Forum Thursday:
&#8220;As we consider the digital future though, let&#8217;s be very clear about one thing: Technology may change how journalists work, but it has never changed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking News! Content is king!</title>
		<link>http://blog.fcreek.com/public-relations/breaking-news-content-is-king/</link>
		<comments>http://blog.fcreek.com/public-relations/breaking-news-content-is-king/#comments</comments>
		<pubDate>Wed, 30 May 2007 23:37:17 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/public-relations/breaking-news-content-is-king/</guid>
		<description><![CDATA[Of course that&#8217;s not breaking news. But what is exciting is how that online content has evolved from the product of professional writers to semi-pro bloggers/ vidcasters. In this process, an interesting question arises: If content is king, then whose content wins &#8211; the professionals or the passionate?
Professional journalists bring style and discipline while the citizen [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Under attack online</title>
		<link>http://blog.fcreek.com/marketing/under-attack-online/</link>
		<comments>http://blog.fcreek.com/marketing/under-attack-online/#comments</comments>
		<pubDate>Sun, 08 Apr 2007 14:24:18 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/under-attack-online/</guid>
		<description><![CDATA[While we see it most often with our political clients, any individual or company is exposed to the risk of getting trashed online. In politics, it means votes. In business, it means dollars. And as comment after comment piles on, each one nastier than the last, panic can set in. As BusinessWeek pointed out:
When the [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/under-attack-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Priorities 2.0</title>
		<link>http://blog.fcreek.com/marketing/pr-priorities-20/</link>
		<comments>http://blog.fcreek.com/marketing/pr-priorities-20/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 14:29:16 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/pr-priorities-20/</guid>
		<description><![CDATA[Communications professionals tend to spend more time with print reporters than journalists from any other medium. It&#8217;s time we challenged that notion.
Granted, PR flacks have chuckled to themselves over the last several years as traditional newspaper empires have wasted away under the pressure from online media. But what they haven&#8217;t done is change their daily [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/pr-priorities-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping your options open</title>
		<link>http://blog.fcreek.com/public-relations/keeping-your-options-open/</link>
		<comments>http://blog.fcreek.com/public-relations/keeping-your-options-open/#comments</comments>
		<pubDate>Tue, 07 Feb 2006 14:32:00 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=100</guid>
		<description><![CDATA[What happned to John Jantsch? His Blogging Business site has really laid out some great tips for small business online marketing, but he hasn&#8217;t posted since October of last year. I hope he&#8217;ll get back to it, because a great deal of his writing speaks directly to small businesses trying to get a marketing boost [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/public-relations/keeping-your-options-open/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t forget the tone!</title>
		<link>http://blog.fcreek.com/public-relations/dont-forget-the-tone/</link>
		<comments>http://blog.fcreek.com/public-relations/dont-forget-the-tone/#comments</comments>
		<pubDate>Sun, 31 Jul 2005 20:19:02 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=76</guid>
		<description><![CDATA[Writing &#8211; whether it be for a proposal, press release, or personal note &#8211; is a crucial part of your day-to-day business. So, as PR maestro Shel Holtz writes, don&#8217;t forget to proactively think about the style and voice of your writing. Whether your writing is conversational, poetic, youthful, or &#34;official&#34; just take a minute [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What We Do</title>
		<link>http://blog.fcreek.com/it/what-we-do/</link>
		<comments>http://blog.fcreek.com/it/what-we-do/#comments</comments>
		<pubDate>Wed, 06 Jul 2005 18:23:04 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[IT]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Small Biz Tips]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=71</guid>
		<description><![CDATA[Flat Creek is not just an outsourcing vendor, but an integrated operating partner, managing your back office and helping you keep track of all your vendor relationships. Often outsourcing gets wrapped up in the offshore debate between IBM and Dell and&#8230; well, seems like it has nothing to do with small businesses. To the contrary, [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/it/what-we-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart, Cheap Marketing Produces Huge Success</title>
		<link>http://blog.fcreek.com/marketing/smart-cheap-marketing-produces-huge-success/</link>
		<comments>http://blog.fcreek.com/marketing/smart-cheap-marketing-produces-huge-success/#comments</comments>
		<pubDate>Wed, 01 Jun 2005 01:35:00 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=65</guid>
		<description><![CDATA[While I haven&#8217;t had a chance to read it yet, WebTrends gave me a copy of Call To Action: Secret Formulas to Improve Online Results at a seminar in April. Little did I know until just now, but apparently a lot of other people either got the book or are buying the book. According to [...]]]></description>
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		<slash:comments>0</slash:comments>
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