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New energy for citizen journalists

If your organization still believes that the only way to reach mass audiences is through traditional, mainstream media, then think again. Citizen journalists – those scrappy individualists who contribute articles, camera phone pictures, and new ideas to their...

Who owns online?

Those of us in marketing communications hate to see a perfectly good organization hand over their website to IT. It’s clearly a recipie for disaster. But, what if they hand it over to marketing? Who owns it – marketing proper or PR specifically? Should IT...

We like content

It appears that we, as web surfers, like content. That’s essentially what a new Neilsen/NetRatings study has to say: Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping...