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	<title>Notes from Flat Creek &#187; Marketing</title>
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	<link>http://blog.fcreek.com</link>
	<description>A blog from Flat Creek :: Technology &#124; Strategy &#124; Marketing with the latest trends and technology for professional service firms.</description>
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		<title>FedEx beats UPS to the punch with effective email</title>
		<link>http://blog.fcreek.com/marketing/fedex-beats-ups-to-the-punch-with-effective-email/</link>
		<comments>http://blog.fcreek.com/marketing/fedex-beats-ups-to-the-punch-with-effective-email/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 19:47:49 +0000</pubDate>
		<dc:creator>Blake Parsons</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/?p=204</guid>
		<description><![CDATA[Yesterday, while going through my daily online news routine, I learned that DHL is stopping express delivery service in the US.
Then, last night I found the email to the right in my inbox from FedEx.
This is a wonderfully executed email marketing strategy by FedEx. The day after one of the company’s largest competitors announced they were exiting [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/fedex-beats-ups-to-the-punch-with-effective-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Before you forward</title>
		<link>http://blog.fcreek.com/marketing/before-you-forward/</link>
		<comments>http://blog.fcreek.com/marketing/before-you-forward/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 01:48:28 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/before-you-forward/</guid>
		<description><![CDATA[With the bounty of e-newsletters that fill our inboxes every day, it&#8217;s easy to overlook them. It&#8217;s also easy to hate them. But rarely do we take the time to forward them to clients or friends who may be interested in the topic presented. Before forwarding, however, take a moment to delete the unsubscribe link [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/before-you-forward/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McKinsey on digital marketing</title>
		<link>http://blog.fcreek.com/marketing/mckinsey-on-digital-marketing/</link>
		<comments>http://blog.fcreek.com/marketing/mckinsey-on-digital-marketing/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 15:28:15 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/mckinsey-on-digital-marketing/</guid>
		<description><![CDATA[McKinsey Quarterly has published a terrific survey of companies around the globe and how they are using digital marketing.
&#8220;A McKinsey survey of marketing executives from around the world shows that in  marketing, things are starting to change: companies are moving online across the  spectrum of marketing activities, from building awareness to after-sales  [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/mckinsey-on-digital-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who owns online?</title>
		<link>http://blog.fcreek.com/marketing/who-owns-online/</link>
		<comments>http://blog.fcreek.com/marketing/who-owns-online/#comments</comments>
		<pubDate>Sun, 19 Aug 2007 20:50:25 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/who-owns-online/</guid>
		<description><![CDATA[Those of us in marketing communications hate to see a perfectly good organization hand over their website to IT. It&#8217;s clearly a recipie for disaster.
But, what if they hand it over to marketing? Who owns it &#8211; marketing proper or PR specifically? Should IT still have a voice in this conversation?
Fundamentally, as far as we&#8217;ve [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/who-owns-online/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Online ads whip print</title>
		<link>http://blog.fcreek.com/marketing/online-ads-whip-print/</link>
		<comments>http://blog.fcreek.com/marketing/online-ads-whip-print/#comments</comments>
		<pubDate>Wed, 08 Aug 2007 16:32:25 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/online-ads-whip-print/</guid>
		<description><![CDATA[Oh-oh. This doesn&#8217;t bode well for traditional media&#8230;
A study finds that U.S. consumers are increasingly shifting their attention away from traditional, advertising-supported media in favor of entertainment such as the Internet, video games and cable TV, which consumers pay for.
As a result, the boom in online advertising is expected to continue, with all Internet advertising [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/online-ads-whip-print/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coming Up Next &#8211; Online.</title>
		<link>http://blog.fcreek.com/marketing/coming-up-next-online/</link>
		<comments>http://blog.fcreek.com/marketing/coming-up-next-online/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 04:27:14 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/coming-up-next-online/</guid>
		<description><![CDATA[Professionals and prognosticators are always trying to predict the future. What&#8217;s next for stocks, fashion, the Web, etc. For online professionals, the question is more narrow. Who will be the next Google? What will be the next trend to take the Internet by storm?
I have no crystal ball, but in keeping with Flat Creek&#8217;s perspective [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/coming-up-next-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are we just blind squirrels?</title>
		<link>http://blog.fcreek.com/marketing/are-we-just-blind-squirrels/</link>
		<comments>http://blog.fcreek.com/marketing/are-we-just-blind-squirrels/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 12:41:06 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/are-we-just-blind-squirrels/</guid>
		<description><![CDATA[If you work in the world of services marketing, Seth Godin&#8217;s blog is a must-read. It&#8217;s full of the sort of everyday observations that many marketers overlook from their insider perspective. It is a collection of posts about the forest, so to speak, not the trees.
One of his latest posts, &#8220;The Blind Squirrel Problem&#8221; retells [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/are-we-just-blind-squirrels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who watches TV online?</title>
		<link>http://blog.fcreek.com/marketing/who-watches-tv-online/</link>
		<comments>http://blog.fcreek.com/marketing/who-watches-tv-online/#comments</comments>
		<pubDate>Thu, 31 May 2007 14:38:14 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/who-watches-tv-online/</guid>
		<description><![CDATA[If your target audience is young, rich, and well educated, you need to advertise where they are watching TV online. According to Nielsen Analytics:
&#8220;Gerbrandt&#8217;s report states that Americans with access to broadband video are younger, richer and more educated than the rest of the public. 
&#8220;Of all U.S. adults, almost a quarter (24 percent) have [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/who-watches-tv-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You need a Marketing budget</title>
		<link>http://blog.fcreek.com/marketing/you-need-a-marketing-budget/</link>
		<comments>http://blog.fcreek.com/marketing/you-need-a-marketing-budget/#comments</comments>
		<pubDate>Thu, 17 May 2007 13:34:57 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/you-need-a-marketing-budget/</guid>
		<description><![CDATA[Too many times, as small businesses, we fail to think about paying for marketing services. As Forbes points out, sometimes that can be a fatal flaw in our planning.
While keeping a lid on marketing expenses is critical, at some point you have to pay up if you want to drive sales.
While competitors invest in online [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/you-need-a-marketing-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Words Matter: online ads</title>
		<link>http://blog.fcreek.com/marketing/words-matter-online-ads/</link>
		<comments>http://blog.fcreek.com/marketing/words-matter-online-ads/#comments</comments>
		<pubDate>Mon, 09 Apr 2007 14:44:35 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/words-matter-online-ads/</guid>
		<description><![CDATA[We&#8217;ve all seen the ads online that pop-up when you try to go to a new page. It&#8217;s a clever advertising ploy to essentially create a roadblock so you have to look at the ad before you go on to the page you really want.
When I see one of these pages, I immediately look for [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/words-matter-online-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Under attack online</title>
		<link>http://blog.fcreek.com/marketing/under-attack-online/</link>
		<comments>http://blog.fcreek.com/marketing/under-attack-online/#comments</comments>
		<pubDate>Sun, 08 Apr 2007 14:24:18 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/under-attack-online/</guid>
		<description><![CDATA[While we see it most often with our political clients, any individual or company is exposed to the risk of getting trashed online. In politics, it means votes. In business, it means dollars. And as comment after comment piles on, each one nastier than the last, panic can set in. As BusinessWeek pointed out:
When the [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/under-attack-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Word of Mouth meets Web</title>
		<link>http://blog.fcreek.com/marketing/word-of-mouth-meets-web/</link>
		<comments>http://blog.fcreek.com/marketing/word-of-mouth-meets-web/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 15:43:57 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/word-of-mouth-meets-web/</guid>
		<description><![CDATA[At Flat Creek, most of our clients are professional firms &#8212; lawyers, architects, fellow marketers, etc. But for every great client we have, there&#8217;s a prospective client who tells me &#8220;I don&#8217;t need a website. Most of my business comes through word of mouth.&#8221;
Actually, if most of your business comes through word of mouth, then [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/word-of-mouth-meets-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Priorities 2.0</title>
		<link>http://blog.fcreek.com/marketing/pr-priorities-20/</link>
		<comments>http://blog.fcreek.com/marketing/pr-priorities-20/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 14:29:16 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/pr-priorities-20/</guid>
		<description><![CDATA[Communications professionals tend to spend more time with print reporters than journalists from any other medium. It&#8217;s time we challenged that notion.
Granted, PR flacks have chuckled to themselves over the last several years as traditional newspaper empires have wasted away under the pressure from online media. But what they haven&#8217;t done is change their daily [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/pr-priorities-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Fundraising Study</title>
		<link>http://blog.fcreek.com/marketing/online-fundraising-study/</link>
		<comments>http://blog.fcreek.com/marketing/online-fundraising-study/#comments</comments>
		<pubDate>Sun, 18 Mar 2007 18:00:24 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Politics and Policy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/interactive/online-fundraising-study/</guid>
		<description><![CDATA[A new study indicates that more and more people are donating to political causes online. For political junkies, this is really exciting as it opens the door to new donors.
The George Washington University Institute for Politics, Democracy and the Internet along with the Campaign Finance Institute found that a quarter of donations to Republicans and [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/online-fundraising-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Take the time</title>
		<link>http://blog.fcreek.com/marketing/take-the-time/</link>
		<comments>http://blog.fcreek.com/marketing/take-the-time/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 15:25:42 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/marketing/take-the-time/</guid>
		<description><![CDATA[There&#8217;s a great song by the Freddy Jones Band called &#8216;Take the Time&#8217; that should be the theme song for every professional. Even those of us who manage to cobble together a strategic plan/ marketing plan tend to throw it out the window just as soon client business gets the better of us. Not that [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/take-the-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is your site mobile ready?</title>
		<link>http://blog.fcreek.com/marketing/is-your-site-mobile-ready/</link>
		<comments>http://blog.fcreek.com/marketing/is-your-site-mobile-ready/#comments</comments>
		<pubDate>Wed, 14 Feb 2007 20:16:53 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/?p=103</guid>
		<description><![CDATA[Just had a great conversation with a reporter who asked if we work on WAP websites. Well, as I told her, we don&#8217;t anymore. WAP sites have become absorbed in the greater web accessibility movement. Whether you call it 508 compliant, liquid design, or device independent, today&#8217;s websites should be able to show up on [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/is-your-site-mobile-ready/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-newsletters: Design</title>
		<link>http://blog.fcreek.com/marketing/e-newsletters-design/</link>
		<comments>http://blog.fcreek.com/marketing/e-newsletters-design/#comments</comments>
		<pubDate>Tue, 19 Dec 2006 14:18:21 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.fcreek.com/?p=97</guid>
		<description><![CDATA[The design should be compelling and match closely with your organization&#8217;s website, unless of course your organization has a terrible website. It should have some sort of graphical header, but not much larger than 80 pixels high. Especially if you have an &#8220;at work&#8221; target audience, you will want to focus on what viewers will [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/e-newsletters-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Back to Basics</title>
		<link>http://blog.fcreek.com/marketing/back-to-basics/</link>
		<comments>http://blog.fcreek.com/marketing/back-to-basics/#comments</comments>
		<pubDate>Mon, 03 Apr 2006 18:48:53 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Biz Tips]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=102</guid>
		<description><![CDATA[Any other &#8220;Grey&#8217;s Anatomy&#8221; fans out there? Eh, either way, if you watched last night&#8217;s episode, Chief Webber destroys Christina in their surgery competition, and he does so with his eyes closed. His trick? &#8220;It&#8217;s all about the basics&#8221; he tells Dr. Yang. She later used that advice to, well, you will just have to [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/back-to-basics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online is good, marketing is even better</title>
		<link>http://blog.fcreek.com/marketing/online-is-good-marketing-is-even-better/</link>
		<comments>http://blog.fcreek.com/marketing/online-is-good-marketing-is-even-better/#comments</comments>
		<pubDate>Tue, 07 Feb 2006 15:12:10 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=101</guid>
		<description><![CDATA[Just to reiterate the point from my post a moment ago, Steve Rubel yesterday linked to Technorati&#8217;s &#8220;state of the blogosphere&#8221; analysis, with the obvious implication that having a blog is not enough. Core marketing principles, once again, are core.
According to Technorati, 13.7 million bloggers are still posting three months after launch. So much for [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/online-is-good-marketing-is-even-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you have an e-newsletter?</title>
		<link>http://blog.fcreek.com/marketing/do-you-have-an-e-newsletter/</link>
		<comments>http://blog.fcreek.com/marketing/do-you-have-an-e-newsletter/#comments</comments>
		<pubDate>Sun, 18 Dec 2005 06:34:03 +0000</pubDate>
		<dc:creator>Allen Fuller</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://flatcree.setupmyblog.com/?p=96</guid>
		<description><![CDATA[Companies have always, always tried to find new ways to reach their customers. It&#8217;s arguably the most important function a company performs, except for the obvious task of creating an exceptional, unique product or service.
And in the quest for a new silver bullet, it&#8217;s easy to overlook one of the most reliable, most cost-effective tactics [...]]]></description>
		<wfw:commentRss>http://blog.fcreek.com/marketing/do-you-have-an-e-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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