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Before you forward

With the bounty of e-newsletters that fill our inboxes every day, it’s easy to overlook them. It’s also easy to hate them. But rarely do we take the time to forward them to clients or friends who may be interested in the topic presented. Before forwarding,...

McKinsey on digital marketing

McKinsey Quarterly has published a terrific survey of companies around the globe and how they are using digital marketing. “A McKinsey survey of marketing executives from around the world shows that in marketing, things are starting to change: companies are...

Who owns online?

Those of us in marketing communications hate to see a perfectly good organization hand over their website to IT. It’s clearly a recipie for disaster. But, what if they hand it over to marketing? Who owns it – marketing proper or PR specifically? Should IT...

Online ads whip print

Oh-oh. This doesn’t bode well for traditional media… A study finds that U.S. consumers are increasingly shifting their attention away from traditional, advertising-supported media in favor of entertainment such as the Internet, video games and cable TV,...

Are we just blind squirrels?

If you work in the world of services marketing, Seth Godin’s blog is a must-read. It’s full of the sort of everyday observations that many marketers overlook from their insider perspective. It is a collection of posts about the forest, so to speak, not the...