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The Washington Post today has an article on the impact of the Internet on the 2008 presidential campaign. In short: for good and bad, it is having a huge impact.

In many ways, the Web is more effective than television advertising and direct mail, the traditional methods campaigns and independent groups have used to try to define their opponents, political analysts say. It’s cheaper, and it spreads information more quickly. But so far, anyway, its potential for affecting a presidential campaign is relatively untested.

At Flat Creek, we recognize that the Web isn’t the only tool that should be used by a campaign, but it is a powerful tool that should be given more respect. With numbers like the ones we pointed to yesterday, we have to ask a simple question – are you paying attention?