If your organization still believes that the only way to reach mass audiences is through traditional, mainstream media, then think again. Citizen journalists – those scrappy individualists who contribute articles, camera phone pictures, and new ideas to their community – are more than a trend. They are an evolution of the media landscape.
And just to bring home the point, the Knight News Challenge is offering $5 million dollars “for innovative ideas using digital experiments to transform community news.”
“The Foundation plans to invest at least $25 million over five years in the search for bold community news experiments.”
Has anyone handed your local newspaper $25 million to experiment with journalism in your community? I didn’t think so.
Citizen Journalists. Professional firms, political campaigns, and non-profits had best get to know them.