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It appears that we, as web surfers, like content. That’s essentially what a new Neilsen/NetRatings study has to say:

Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association on Monday.

We’ve written on this before, and no matter who writes it (or produces it in the case of podcasts and video) it is most important that your website have content. This isn’t new information, and I’m proud of our clients who work hard to keep their content up-to-date. Kudos especially to Backbone America, What’s News Colorado and A Line of Sight who do a terrific job putting up new content several times a week, if not daily.